What We're All About.

Freedom-loving folks, keeping things simple. We are all about you.

First things first: Hi! Let us introduce ourselves – low rates, freedom of choice, and friendly vibes. We're all about making your life easier. We are all about you.

At First Choice Power, we help make electricity affordable and convenient. Your power should be on, but off your mind. We find ways to give you a manageable rate, with a dose of friendly customer care.

We've been happily serving Texans for 20 years and counting. We know the Texas electricity market, and we are here to give you the best of what we know.

We were acquired by Direct Energy in 2011. Direct Energy is one of the largest retail providers of electricity, natural gas and home protection plans in North America. Our company is committed to providing customers products and services in ways that improve the quality of everyday home and business life.

Life is busy. We're here to make it easy. We've got you. And you got this.